If you are looking to create a tribe for your business or with just one person, the strategies to accomplish this universally are very similar. Research shows motivation through guilt and the long standing ‘convincing wheel’ doesn’t work in the long-term. Not with people one-on-one and not with large groups. Trust is what works. Research shows that emotions build trust. In researching the platforms of today’s leading content experts including Dr. Phil, Tony Robbins or Wayne Dyer, and resource experts like Dr. Oz or Oprah, as well as some of the most impactful and emotionally connected people I know, there is a common denominator.